Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent.

You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.

Startup marketing is a whole different science. How so? The secret is properly combining the right channels: Content Marketing and PR.

So, starting from the beginning, here’s the complete Startup Marketing Manual.

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Empowering founders to change the world.™

Startups are responsible for more than two thirds of all jobs worldwide. They also account for the majority of new job creation.

Our mission is to give founders the knowledge, support and toolset required to succeed in today's economy.